Buy-Sell Agreement Insurance in New Jersey
If you co-own a New Jersey business, a buy-sell agreement decides what happens to an owner's share when they die, leave, or become disabled — and life insurance is what funds it. Without funding, a well-drafted agreement is a promise with no money behind it.
Funding turns an agreement into a plan
A buy-sell agreement says the surviving owners will buy a departing owner's share — but the money has to come from somewhere. Life insurance on each owner provides the liquidity to complete the purchase without draining the business or forcing a fire sale. It's the difference between a document and a working succession plan.
Cross-purchase vs. entity-purchase
How the policies are owned — by the individual owners (cross-purchase) or by the business (entity-purchase) — has real tax and structural consequences. We work alongside your attorney and accountant so the insurance matches the agreement they've drafted rather than cutting against it.
Get your quote
Kevin Brown Insurance Agency is an independent NJ agency — Kevin Brown is a licensed NJ resident producer (License #3003694894) who shops multiple carriers to match buy-sell agreement insurance to your actual operation. Call 732-944-1791 or start online for real options with the tradeoffs explained.